Objective: Give Ready Decks a nice updated visual website with strong calls to action to acquire their deck building services as well as continues communications.

Strategies:

• Simple homepage showing their end products
• Visual online presence
• Communications via location specific Facebook Fan Pages
• Blog for constant creation of online content

Current Status: We continue to work with Ready Decks to maintain their web and social media presence while giving them access to needed web knowledge and skills

Situations are starting to arise where the people who were reckless with social networking sites, who were 13-15, are discovering their bad decisions. It is these individuals and older adults as well who are applying for colleges and jobs that are getting denied because of what was found online in their past.

It is not even good enough to go back and delete. Even though an original post is removed, it may very well be available since many search engines and other sites keep a copy of content.

It is getting to the point where a typical individual must assume they are always being watched, just like celebrities and athletes. Everything that you post online influences your personal brand now and in the future.

But what fun is that for teenagers and young adults??? Should we consider using one name from birth until adulthood and then change our now? As weird as that sounds, the CEO of Google actually said that this may not be such a bad idea. Schmidt predicts that every young person one day will be entitled to change their name on reaching adulthood in order to disown youthful hijinks.

That is kind of scary don’t you think? Are we going to see children given short-term names and then have their parents “saving” their favorite name of adulthood?

And if this happens, wouldn’t it be possible to see things like Osama can become Obama and vice versa? Is that acceptable to the world?

Personally I think it is foolish to use social networking sites to “black ball” otherwise talented and responsible people for their acts as a minor.

Do you really want to work for a company that is intrusive and paranoid about what you did when you were under 25 years old?

Regardless of what you think about the situation, I just want you to watch our for “drunk Facebooking” because you need to just remember that everything, EVERYTHING you share becomes a part of your social media permanent record

Objective: Give Cheryl a blogging style website to show off current work and operate a written and audio blog

Strategies:

• Simple homepage showing major activity
• Give Cheryl pages to describe who she is and what she does
• Section for past and current projects
• Blog for written, video, and/or audio content

Objective: Give PieWorks a clean and bold Branding across all Facebook Fan Pages with profile pictures and welcome pages.

Strategies:

• Design consistant profile images
• Design consistent welcome pages

Past Projects: Crosby Tugs requested a website re-design that has placed Crosby Tugs on the Business Catalyst content management system for a full online business solution

Current Objectives: Maintain an online presence for general information and employment for Crosby Tugs and their services.

Strategies:

• Maintain CrosbyTugs.com
• Ongoing web consulting
• Employee/Business newsletters

I continue to see people discuss how social media is not useful to them here and there. After doing a little digging into most of these companies “social media use”,  it is typically VERY clear why they are failing at social media.

You will fail and continue to fail with social media if you lack a strategy and have no idea what you are doing!

Just because social media is a free platform doesn’t mean that you should just jump on it. Just like ANY other marketing or PR section of your company, you MUST do your research and come up with a plan. If you do not know what you are doing and do not have the time, please hire someone who can teach you a thing or two.

How can you say something is useless when you don’t know how to use it? It is just like some of the older generation who STILL thinks that computers are useless. If you don’t understand it and don’t try to understand it, this does not make something useless.

Do you think social media is useless? Why are some businesses having so much trouble grasping it?